FOR
Infocus Group
TYPE
Art direction, graphic design
URL
https://www.infocus.com.au
The Infocus Group commissioned me to rebrand their national wealth management organisation. I refreshed the logo and colour palette and then completely overhauled the look and feel of the entire brand to integrate a more human element. Since the roll out the group has seen a 200% increase in brand exposure and engagement with their customers has improved across all social and digital assets.
Brand book cover and inside spread
Brand book spreads
Freedom Finders (staff engagement initiative) logo
Annual report cover – B2B look and feel
Annual report inside spread – B2B look and feel
Annual report inside spread – B2B look and feel
B2B EDM and monthly newsletter
Presentation folder and business card
Customer brochure
Customer brochure inside spread
‘Focus on’ flyer suite
Pull up banners
Website created by Type and Pixel
Facebook page